Beyond the informational era of media, architects are changing their role from industry to the public, becoming more diverse, ranging from scholars to the public, using their works to spread the power of design. The sharing session of design agora Media Era for Architects by press Zhao Bingxin, introducing the dialogue between architecture and publicity, the competitiveness of development potential of Architects Brand and IP, the values expressed by the projects, architects, and design philosophy, shaping and evolving the architects’ IP, join in the publicity participation, and PLAT ASIA’s design story and approach.